THAÏS & STRÖE is more than just a fashion brand, it is a symphony of feelings, states of mind and balance. Our clothes are designed to spread emotions, to be comfortable, to offer coziness and a sense of belonging. Belonging to a place, to a culture, to a movement, to a vision. We create the products using personalized fabrics very carefully selected and manufactured by skillful hands. When we design a garment, we always have in mind our client. We do believe that more than to emphasize a body, clothes are meant to highlight a personality!
Our aesthetics is clean and minimalist and our philosophy embodies the paradox of being loud and soft at the same time. Our objective is to create not just an apparel but a lifestyle, with the strong belief that you do not need many things to achieve happiness.
The founders, Thais Coman and Oana Stroe, are two fashion designers who have had their formation in Bucharest and Bologna. Oana and Thais met before signing up for the National University of Arts, during the admission process. They had many fashion projects together before founding THAÏS & STRÖE and they had the opportunity to study fashion design in Italy at Accademia di Belle Arti in Bologna.
Thais followed a creative path from a very early age. She began by drawing sketches and then developing ideas into garments. After graduating high school, she moved for six month to Korea where she immersed herself in the culture and especially their way to create fashion. She loves to travel, mostly because she lets herself be inspired by people and places and she pays close attention drawing ideas from street style. Thais studied fashion illustration for six months prior to completing her university studies, where she majored in fashion design.
Oana has inherited the passion for fashion design from her family. The know-how of making patterns and manipulating textiles has been transmitted from generation to generation. With this background, she concluded that her studies should be focusing on economy and art. Therefore she first graduated from the Bucharest Academy of Economic Studies, and then she earned another degree in fashion design. She takes her inspiration from almost everything she finds in nature, art, literature, innovation. Oana is always on the move, trying to discover the best in people, places and different cultures.